Conduit Pricing | Paid Media Services

For Paid Media, your insertion order and change order will require the platform budget. This budget is what will be spent in the platform and is not inclusive of any additional fees or expenses. Paid media platforms will require Company or the Company’s Client credit card(s) to be identified as payment methods within the platform.

The management fee % will then be taken as a percentage of the paid media platform budget to determine invoicing. Paid Media Services will be delivered as scheduled and an invoice will be sent within five business days of next calendar month.

If “Ongoing” is selected as the end date within the Insertion Order, the campaign will run, and invoice, until a change order form for cancellation is submitted by the Company.

Conduit Pricing | Programmatic Services

For programmatic platforms, your insertion order and change order will require the desired monthly impressions and retail CPM to determine invoicing.

Programmatic campaigns submitted for greater than $10,000 per month/flight will require pre-payment of the entire fee.

Conduit Pricing | SEO

Budgeting and Deliverables

All insertion orders and change orders must reflect the agency’s quarterly budget commitment for SEO services. Any account with less than $7,497 quarterly budget ($2,499/month equivalent) will have the option to choose from Conduit’s set packages with predefined deliverables. A $259 one-time launch fee per client, per channel will be applied at onboarding.

Billing Cycle

SEO services are now structured as quarterly deliverables, billed monthly. New accounts onboarding at different times during the quarter will be billed as follows:

• Month 1 Onboarding (Start of Quarter): Full deliverables, full quarter commitment. Three invoices (one per month).
• Month 2 Onboarding: Up until the 15th of the second month, the Company will receive full deliverables, and full quarter payment will be required. Two invoices (one per remaining month).
• Month 3 Onboarding: $695 baseline audit fee + quarterly roadmap, with one invoice covering the remaining month of the quarter.

Late Onboarding Considerations

If an account is onboarded before the 15th of the second month, they will receive full deliverables and will be billed for the full quarter. If onboarding occurs after the 15th of the second month, the agency will be charged the $695 baseline audit fee plus a quarterly roadmap, rather than full deliverables.

Conduit Pricing | Account and Campaign Setup & Launch Fees

Agency acknowledges that a successful campaign launch requires precise tracking implementation, optimized targeting configuration, and a seamless technical rollout, and that such work establishes the foundation for campaign performance. Accordingly, the following one-time fees shall apply, reflecting the strategic planning, technical setup, and custom configuration required to establish a high-performing campaign environment:

1. Account Setup & Launch Fee. A one-time fee of $259 per channel shall apply whenever a new advertising channel is added to an account managed by Conduit Digital for the first time.
2. Campaign Setup & Launch Fee. A one-time fee of $199 per channel shall apply for each new campaign launched on an existing, previously established account.

Such fees are non-recurring, are due upon initiation of the applicable setup work, and are separate from and in addition to any ongoing management or media fees set forth elsewhere in this Agreement.

One-Time Flights

A One-Time Flight is a Digital Marketing Services Campaign that is no longer than 45 days in length at maximum. The specified budget within the Insertion Order will be for the duration of the flight. The campaign will be invoiced for delivery within each calendar month. Launch fees will be invoiced per channel within the month the Insertion Order is submitted.

Over Delivery

Where the Company/Client is responsible for the Platform Budget, Conduit will issue a rebate for overages over 1.5% within the scheduled monthly budget.

Under Delivery

If under-delivery results in a change in the management fee tier range, your Company will be billed for the tier in which the campaign was originally submitted.

If the Account under-delivers the projected spend in consecutive months, as a result of campaign limitations out of Conduit control, the scheduled budget will be adjusted to reflect a budget that can be delivered (based on previous data) and the new budget will determine the pricing tier, which will be communicated to the Company by Conduit.

À la Carte Services

À la Carte Services will be invoiced together with digital marketing services each calendar month in which the order is submitted.

Account Transitions

Conduit will bill for platform spending occurring post-transfer for Paid Media campaigns transferring mid-month.

Account Cancellations | Paid Media & Programmatic

Change Order form for cancellations will be processed, and the client/campaign will be ended by the close of the following business day (5:30 pm EST) after form submission (or a later date if specified).

Company will be invoiced for exact delivery as of the campaign cancellation effective date.

Account Cancellations | SEO

Quarterly Commitment & Cancellation

All SEO accounts must commit to a full quarter of service. Cancellations will be processed at the end of the quarter in which the agency cancels. If an agency cancels before the end of the quarter, they will be subject to a penalty equivalent to the remaining balance of the quarter. Agencies should update their own client contracts to reflect this quarterly commitment to ensure alignment with Conduit’s terms.

Deliverables & Cancellation Terms

Agencies will continue receiving deliverables until the end of the quarter, even if cancellation is submitted prior to completion. Conduit will not reimburse for unposted drafts if the client decides to cancel and does not want previously approved posts published. No revisions will be made once a cancellation is submitted.

Company Policy Alignment

Agencies should ensure their own cancellation policies mirror Conduit’s quarterly commitment policy to avoid revenue loss and potential disputes. It is the agency’s responsibility to maintain a clear contract with their clients reflecting Conduit’s non-refundable quarterly structure.

Company Offboarding

Upon the effective termination date, Conduit shall remove access to the Conduit Company Hub and all proprietary Conduit deliverables including but not limited to: Company Billing Dashboard, Company Performance Dashboard, and Supporting Dashboards, individual accompanied reporting extensions, and all applicable project management and communication channels.

Offboarding | Paid Media & Programmatic

Upon cancellation, or conclusion of the campaign, the Company client will enter our offboarding process.

APP access will be terminated within the first ten (10) days of the calendar month following the campaign’s end. The client/agency is responsible for the deactivation and termination of any access provided to Conduit Digital or Reporting.Ninja. At the conclusion of any campaigns (whether paused, canceled, or just not renewing), if the Company or Client intends on running in that specific account, it is the Company’s responsibility to review/edit/disable any campaign settings, including but not limited to scripts, dayparting, keywords, ad copy, rules, etc.

Offboarding | SEO

Agencies and clients will enter offboarding procedures at the end of the quarter. Platform access (Performance Dashboard, Reporting.Ninja) will be terminated within 10 days of the new quarter. The agency/client is responsible for revoking access granted to Conduit within their own systems.

Company-Provided Materials

Company shall provide Conduit with all relevant information, content, and materials, including materials owned by the Client, as specified on the SOW, submitted or as otherwise required for Conduit’s performance of the services (the “Company Materials”). All Company Materials provided by the Company to Conduit in connection with digital marketing services shall be subject to approval by Conduit. If Conduit is missing or pending a Company Material for a campaign and does not receive it prior to launch, Conduit will put the campaign on hold.

If any Company Material is inadequate or unacceptable, the Company will be notified, and any concerns must be immediately addressed by Company. Until Conduit receives and approves the required Company Material, the campaign will be put on pause. Once Conduit receives the material, there will be a three business day review, reinitiation, and launch timeline.

Conduit’s use or approval of any Company Material shall not affect Company’s indemnity obligations.

Communications

Communication within our Project Management Platform, Teamwork, is intended to be between Conduit and Company only; Company clients shall not be permitted to communicate via this platform.

Conduit will create a Company-level “project” for general communication within Teamwork with the Company, as well as Client-level projects to discuss specific project matters. Conduit is not responsible for any deficiency in the delivery of services caused by information that occurs outside of the platform.

Any delay in communication by the Company will affect timelines of agreed-upon deliverables by, at minimum, the delay caused by the Company.

Access to Complete Suite of Services & Company Support

With access to Conduit’s Complete Digital Marketing Suite of Services, the agency can purchase and resell Conduit Products and Services.

The Company shall be obligated to designate the following roles:

• Company Relationship Manager (CRM): Point of contact for agency-level discussion
• Company Account Manager (CAM): Point of contact for account-specific communication

The Company Relationship Manager and Company Account Manager are allocated a set amount of collective monthly hours by Conduit towards each agency/account within the Company’s book of business based on the agency/account’s monthly billing.

Company HUB & Help Center

Each Company will receive access to the Conduit Company Hub, which will house all the necessary collateral and details for the Company to maximize its opportunity with Conduit by delivering a one-stop-shop experience for Company. The agency owner will have the discretion to grant access to team members with levels they see fit.

The Help Center will be a resource where Conduit will house relevant questions and content to arm Company Contacts with the necessary information to best work with Conduit.

Account Tiers: Scope & Deliverables

Sales Support Services

Conduit will make available to Company sales support services, which may be purchased (fee outlined in the most current version of the rate card) by the Company for services that are outside the scope of the Digital Marketing Services Deliverables.

These additional strategic services may include but are not limited to Market Opportunity Assessments, Strategic Recommendations (Lite and Pro), Land and Expand, and other strategic sales support such as Data and Analysis, Media Planning, and Training. Conduit will provide access to strategic sales services after 30 days of partnership.

Performance Dashboard

Conduit will provide to Company, via Conduit’s Company Performance Dashboard, access to reporting of industry-standard metrics related to Conduit’s services.

• If a One-Time Flight (see Digital Marketing Services Deliverables) spans multiple calendar months, the Company Performance Dashboard fees will be charged for each such month of the Flight.
• The Conduit Company Performance Dashboard is invoiced monthly per client.
• Monthly pricing is identified on the rate card attached to this agreement.

Insertion Orders & Change Orders

The receipt of any Insertion Order or Change Order shall be binding for service fulfillment and Account billing purposes and will supersede any previously submitted Insertion Order. This Insertion Order or Change Order is to be completed by the designated agency contact(s).

Conduit provides the Company access to the Insertion Order via the Conduit Agency (Company) Hub. One Insertion Order will be submitted for each Company client/campaign. Written, or recorded verbal, approval is required to update in Teamwork for any changes to the campaign.

Conduit assumes that any Insertion Order submitted via the Company Hub was done so by an authorized user, and the Company must identify any improper order submissions prior to launch.

Bulk Transitions

When an agency initiates its partnership with Conduit by transitioning a portfolio of accounts, they have the option to proceed with a Bulk Transition.

The Insertion Order requirement for all onboards will be waived for Bulk Transitions, and in its place the agency will be required to fill out a Bulk Transition sheet prior to their Company Welcome Call.

The onboarding process will remain the same as with an Insertion Order (Kick Off Call, Launch Blueprint, etc.) with the exception that if the accounts onboarding are to be taken over AS IS, Conduit can take over management of the campaigns on Business Day 3 (the Business Day following the KO Call). Any accounts that require a new build will adhere to the typical 5 Business Day turnaround.

The accounts provided in the Bulk Transition sheet and the agreed-upon Bulk Transition rate will be applicable if all accounts on the sheet are onboarded within 60 days.

Required Access Prior to Account Kickoff Call

Conduit must have access granted in order to run campaigns, and it must be shared through the procedures outlined in our Help Center. Sharing access in any other way is not permitted and will not give Conduit the level of access needed in order to manage campaigns using our proprietary Company Performance Dashboards.

The kickoff call will not be scheduled until all access is granted.

Google Analytics & Google Tag Manager

1. Admin (Analytics) / Publish (GTM) level access is to be granted to admin@reporting.ninja and confirmed with the Company Success Manager once done.
2. If a Google Tag Manager container is not already implemented, Conduit will provide a container to be installed on the website by the client.
3. Conduit will install the GTM container if website CMS access is provided within the IO. In cases where Conduit owns the GTM container, Conduit will not be able to reassign ownership at cancellation.

Creative Assets

Creative assets will be provided by Company, or ordered for production by Conduit, prior to scheduling a kickoff call. For platforms that require creative, campaigns will not be able to go live until these are received.

Other

For CMS, or applicable platforms, Conduit will not use a username/password that has previously existed and is in use by anyone outside of Conduit.

Platform-specific access will be documented within the Conduit Company Hub and will be required to schedule a call.

The Kickoff Call

The Account Kickoff Call will consist of a 30-minute (maximum) meeting with the Company Account Manager and all applicable Ad Operations Analysts to discuss campaign goals, Key Performance Actions (KPAs), tracking, obstacles, set expectations, and any information and/or questions pertinent to the success of the Digital Marketing Campaign.

• Account Kickoff Calls will be available for accounts spending over $4,000.00 monthly.
• The Account Kickoff Call cannot occur during the first four (4) business days of the calendar month.
• Company clients desiring to start within the first week of the calendar month should have orders submitted and kickoff calls scheduled in the previous month.

Campaign Launches

Campaigns will go live either three business days after the Account Kickoff Call or on the date specified in the Insertion Order. The exact launch date will be determined and confirmed during the campaign’s Account Kickoff Call, facilitated by the Company Account Manager.

Conduit creates a Launch Blueprint, designed to help the Company and the end client better understand the structure in which their paid media or CPM campaigns have been built and the onboarding/transition process.

If a Launch Blueprint approval is required due to the client’s industry, it must be acknowledged and accepted by the Company Account Manager. Upon approval, campaigns will be activated within one business day.

There is no Launch Blueprint for SEO or Social Content campaigns.

Any delays in approval from the Company or Company’s Client may result in a delay in the desired campaign launch date.

Naming Conventions

Conduit has specific naming conventions required in our platforms to pull data into our reports and internal processes. If, for whatever reason, naming conventions in-platform cannot be altered, please let your AAM know before campaign submission and we can discuss possible solutions.

Key Performance Actions (KPAs)

KPAs will dictate decisions made by the Conduit Ad Operations team throughout the campaign.

The Company and Conduit should agree that these metrics and overall campaign goals will be what determines a successful campaign.

There must be alignment on up to two KPAs: one primary KPA, one secondary KPA. Other actions can be tracked, but will not be shown in the Company Performance Dashboard.

Conduit is able to utilize existing KPA tracking or will implement all required KPA tracking as possible.

If any of the KPAs are unable to be tracked, the Conduit team will identify them before the campaign launch and will adjust KPA prioritization accordingly.

Monthly Reporting

A monthly recap or analysis will be provided, at the platform/account level, within our project management platform. The level of reporting is determined by the account tier. Monthly recaps or analysis will be sent by the 4th business day of the calendar month.

• Monthly recaps will be provided to accounts under $4,000 monthly.
• Monthly analysis will be provided to accounts over $4,000 monthly.

Company Performance Dashboard

A Company Performance Dashboard will be provided for every account, at the rate designated in the current Conduit Rate Card, unless otherwise specified by Company. The Company Performance Dashboard will include Platform and Analytics Data (if applicable). Conduit is subject to the platform limitations of our reporting partners and platforms.

Data within the Company Performance Dashboard is updated in increments of 2 hours, 6 hours, or 24 hours depending on the API capabilities of the marketing platform utilized. The Company Performance Dashboard layout or data fields cannot be customized on an account basis as part of the standard offering.

Turnaround Time | Insertion Order

• Day 0: Insertion Order Submitted & All Access and Assets Received. All required access and assets need to be submitted with the Insertion Order for the timeline to progress past Day 0.
• Business Day 1: Day of Preparation. A full day is required for our Analysts to prepare for the kickoff call.
• Business Day 2: The Kickoff Call. If the call results in additional assets required for the campaign to go live (i.e. new creative, landing pages, etc.), this will result in a possible delay in turnaround times for the campaign to go live.
• Business Day 5: Launch Blueprint Submission & Campaign Live (Pending Approval If Applicable). The live message, containing the Launch Blueprint, will be sent via the Project Management Platform.
• Business Day 7: Company Performance Dashboard. The Panel will be sent and access will be granted to all emails requested on the Insertion Order.

Turnaround Time | Renewal

• Day 0: Renewal Form Submitted & All Access and Assets Received.
• Day 2: Campaign will be turned back on and confirmed via TW message (unless a live date was specified).

Turnaround Time | Cancellation & Pauses

• Day 0: A cancellation or campaign pause is initiated via Revision Form or TW message (the Company’s Account Manager and Account Admin must both be tagged when pausing/canceling an account). The Account Admin will confirm receival via TW message.
• Day 1: Campaigns will be paused within 1 business day unless otherwise noted to cancel/pause on a specific date.

Turnaround Time | Creative Revisions

• Day 0: New creative is provided in TW specifying the specific dates to run the creatives. Creatives will be marked as ongoing unless otherwise specified.
• Day 2: Creatives will be implemented and confirmed live via TW message (unless a live date was specified).

Turnaround Time | Communication

• Conduit will provide a response within 24 hours to the Company.
• If a question or request comes in before 12:00 pm EST, Conduit will respond by 5:00 pm EST to the Company.
• If a question or request comes in after 12:00 pm EST, Conduit will respond by 12:00 pm EST the following day to the Company.
• In either scenario, this does not guarantee an answer; this guarantees a response.

Whitelabel Exposure

As specific platforms are unable to be completely white labeled by the Conduit team, a section within the Conduit Company Hub contains documentation on current white label exposure by platform, and how to handle this in the recommended way to limit exposure (if desired).

Conduit has in good faith listed every white-label exposure we’ve identified by platform; however, platforms constantly change their processes, which may lead to a situation not listed that would expose a name or Reporting.Ninja email from a Conduit employee.

Conduit’s Company Hub, Performance Dashboard, and Reporting.Ninja email address are all white label tools for agencies to utilize.

SEO Content

Launch Policy. SEO accounts must have access by the 15th of the month to maintain turnaround times and monthly deliverables in the month of submission. Any dates after this will view the first of the following month as the official start date.

PII Process

The way Conduit requires the Company to provide PII data for a campaign is by either the Company or the Company’s client directly uploading it into the platform. Once it’s uploaded, it must be communicated to your Conduit Account Manager with the name of the customer list and other key details. All PII usage is governed by the Data Processing Addendum entered into by the Company and Conduit.

Details by platform and instructions can be found in the Company Help Center.

Digital Marketing Fulfillment

Our efforts, defined as Digital Marketing Fulfillment, will be focused on campaign optimization towards KPA performance, optimizations towards delivering the budget in full, conducting tests to push performance forward, and creative/campaign revisions as submitted via the Company.